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Codes

Custom names and codes

Create promotions and discounts with custom names and codes.

Discounts

Percentage or flat rate discounts

Offer percentage (%) discounts to incentivize guests to spend more or discounts with a flat amount.

Marketing

Discount links

Copy special links to your events that apply a promotion code when clicked.

Events

Apply to all or certain events

Configure whether a coupon applies to one event or all events.

Uses

Limit the number of uses

Configure how many times a promotion code can be used across one event and/or all events.

Dates

Valid dates

Set a range of dates that a promotion or discount is valid.

Messaging

Banner text

Control the text that will be displayed in the Promotion Banners.

Messaging

Accepted message

Set what message will be shown when a code has been successfully verified and applied to a registrant's order.

Messaging

Declined message

Set what message will be shown when a code cannot be verified or applied to a registrant's order.

Reporting

Recorded in the attendee record

The Transaction record and Registrations CSV report will also include a column that shows the promotional code that was applied to the order.

WordPress promotion and discount codes

Promotion and discount codes are powerful tools for supporting successful events, improving organizational revenue, and making teams more efficient.

Events

Promotion and discount codes not only make events more financially affordable for attendees, potentially increasing attendance, but also enhance marketing efforts by creating urgency and incentivizing early registrations. Promotions and discounts serve as effective tools for boosting event appeal and driving ticket sales.

Organizations

Promotion and discount codes boost ticket sales and overall revenue for organizations, even with reduced prices, by making events more appealing. Additionally, using promotion and discount codes as tracking codes offers insights into customer behavior and market trends, informing future pricing and marketing strategies.

People and teams

The use of promotion codes directly links team efforts to sales and engagement goals, fostering motivation, transparency and goal alignment. Insights from code usage guide teams to deploy resources in an efficient manner and help in deciding how to allocate resources in future campaigns, optimizing marketing strategies and budget.

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Frequently Asked Questions

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